Case study · Private aviation

Pacífico Azul

A website proposal for a private aviation operator that had to convey exclusivity from the very first second. What had to be solved, how it was solved, what was built and where it stands today.

Proposal pending approval

Web experience designed and built by Cauce. This version is hosted for the client's review and is pending approval for its official launch.

The site live today is pacifico.lat. If the proposal is approved and launched there, the label will change to “Live” and the link will go to the client's domain.

The need

The challenge: convey exclusivity

In private aviation people buy time, discretion and trust. The page had to feel worthy of that service before showing a single rate, and also organise a broad offer: aircraft charter and sales, air ambulances, consulting, parts, the available fleet and a partnership with a manufacturer.

The solution

The idea: make the journey part of the trip itself

The page is travelled like a flight. It opens inside the hangar, which opens with the scroll; further down, a map traces the route from Los Angeles to Mexico City as you go, with the plane turning on every curve. At the end, the footer shows the time in four cities around the world, live.

The scope

What was built

Nine blocks on a single page, written by hand: no template, no visual builder and no plugins. Two of them are driven by the scroll, and each one has its own engine.

  • Opening — the hangar opens: 241 images on a canvas; the scroll picks which frame is painted. Six interface layers run on top, each with its own entrance and exit.
  • Flight map: the route is drawn point by point (400 samples), the plane always points where it flies, cities light up as it passes and a readout shows the percentage of the LAX → MEX flight.
  • On board: five interactive hotspots on the cabin photograph, each with its own card.
  • Fleet: a carousel of eight aircraft you can drag with a finger or a mouse.
  • Comparison: four aircraft categories, with clouds crossing at different speeds.
  • Partnership and partners: an official dealer block and a logo grid that regains its colour on hover.
  • Living footer: a globe with routes and moving planes, and four real clocks —Puerto Vallarta, Los Angeles, Madrid and Tokyo—.

On a phone

What you don't see

  • Separate images for phones: the hangar sequence weighs 2 MB instead of 12.8 MB; a phone downloads a sixth of it without losing the animation.
  • Progressive loading with a progress bar: nobody stares at a blank screen.
  • Layout by orientation: the map's framing changes between portrait and landscape so the route is always well composed.
  • iOS and Android tuned separately, and reduced motion respected.

Results

What's still to tell

This is a proposal pending approval: it is not running yet, so there are no results to show. If it launches, the verifiable figures and the client's own view will go here. Until then, what can be checked is the work itself: the proposal can be travelled in full, on a phone or on a computer.

Another case study: Cedros International School — education · Pricing

Contact

Does your project have a challenge like this?

Tell me in one line and I'll tell you which scene it needs. The first conversation is free.

or by email johonatan@encauzar.com