Pricing · 2026
The numbers out loud, instead of asking you to write in to find them out: what a custom website costs in Mexico, what moves the price and what is not included.
The investment
A scene is one idea you travel through from beginning to end. This studio's own journey is two of them: the trip through space and the descent into the sea. The first scene is the one that pays for building the world —art direction, code, rhythm— and that is why it sets the price.
The ones that come after don't build that world again: they are derived from the first and they extend it. That is why they cost less, and why I don't publish a fixed figure for them: each one is priced by what that scene actually asks for.
Main scene
From $2,500 USD
One idea. One journey. One goal.
An experience made of a single narrative scene, ideal for campaigns, launches, events or pitches where one story can say it all.
Includes
Additional scenes
Lower cost per scene
The world is already built.
Once the main scene exists —its art direction, its code, its rhythm— the ones that follow are derived from it. The world isn't built again: it grows. That is why they cost less than the first.
Includes
Custom solutions
Custom quote
When the project needs features beyond the narrative experience. For example:
Ongoing care
From $150 USD / month
An experience also needs looking after. The plan adapts to the size of your project and can include:
Search and AI assistant visibility
From $600 USD
A separate service from building the website, so clients, search engines and AI assistants find your business and understand what you offer:
Prices in US dollars for international projects; work for clients in Mexico is quoted in pesos, plus IVA (Mexican VAT). The deposit is 50% to hold the date and the rest is due on delivery; scope and price are agreed in writing before we start.
The comparison
It's worth comparing. I work from Mexico, so these are the ranges other Mexican studios and agencies publish — the market I price against:
| Who builds it | Published range |
|---|---|
| Yourself, with a template | $1,000 – $5,000 MXN |
| Freelancer | $5,000 – $25,000 MXN |
| Small-business site, several sections | $14,000 – $45,000 MXN |
| Established agency | $15,900 – $49,900 MXN |
| Full online store | $35,000 – $80,000 MXN |
| Cauce, custom-built | From $2,500 USD per main scene |
Figures in Mexican pesos, taken from pricing guides published by studios and agencies in Mexico during 2026. They are market references, not an official rate: everyone measures what they deliver differently. Cauce's own row is in US dollars because that is how international projects are quoted.
I sit at the top of that range, and I'd rather say so than hide it. The reason is simple: nothing here is a template being filled in. Every scene is drawn and coded from scratch, and that is weeks of work a template doesn't carry. If what you need is basic presence —who you are, what you sell, how to reach you— a well-built template will serve you and costs far less. I'll tell you that even if it costs me the project.
The scope
When I quote, this is what I look at:
What you're buying
A normal site is read. An immersive site is travelled through: as you scroll, the scene changes with you, and the site stops feeling like a catalog and starts feeling like a place. Its purpose isn't decoration — it is to hold whoever arrives long enough to discover what you're offering.
I explain it slowly, with examples and a side-by-side against a traditional page, in what immersive web design is →
When the first impression decides the sale: a product launch, a seasonal campaign, a real-estate pre-sale, a collection catalog, a hotel or restaurant tour, an investor pitch, conferences and events, or the story of a brand that wants to be told in full.
If you need to publish three articles a week, if your site is mostly a catalog of hundreds of products that change on their own, or if you're still validating an idea and don't yet know what you're selling. In those cases another tool suits you better, and I'm glad to tell you which one.
The process
We define what you need. Scope and price are agreed in writing before we start, with a 50% deposit to hold the date and 50% on delivery. No surprises halfway through.
You see real progress at every stage, not a final file on the last day. Adjustments happen there, within the three included rounds — so the project doesn't turn into an endless list of small changes.
Your site goes live and running on your own domain, in your name. If you want me to keep looking after it, ongoing care takes over; if not, it's yours and you don't depend on me.
After delivery
On WhatsApp or by email, with everything you want changed in a single message. Before touching anything I tell you in writing whether it is covered by your plan or what it costs: no change is charged unless you have approved it.
Depending on the size of the project: domain and hosting renewal, automatic backups, security updates, uptime monitoring, content changes and performance tuning. It is paid month by month, with no automatic charges to your card and no minimum term; you can cancel whenever you want by letting me know in writing.
The details are in the terms and conditions.
The studio
Johonatan Cordero, web designer. Cauce is a one-person studio: you talk directly to the person who designs it and writes the code, with no account executive and no chain of emails. That has an upside and a limit, and both are honest — nobody is going to half-understand you, and I take on a small number of projects at a time.
I work from Mexico, in Spanish and in English. Besides websites I do brand identity, illustration and applied graphics, so if your project needs both you don't have to coordinate two vendors.
Projects built so far. They can be travelled in full, on a phone or on a computer, and each one says where it stands:
Cedros International School
Pending approval by school leadership
A school whose crest draws itself as you scroll, and out of it the cedars grow. One idea told through movement.
See the review version →Pacífico Azul
Proposal pending approval
A private aviation operator: the hangar opens with the scroll and the map traces the route as you go.
See the proposal →FACOMT
Approved, launching on its own domain
A public works contractor: a blueprint draws the logo, the camera walks through its door and out onto the job site, layer by layer.
See the site →When a project goes live on the client's domain, its label changes to “Live” and the link goes to the official site. How each one was built: Cedros · Pacífico Azul.
Questions
The main scene, 2 to 3 weeks, live and running. If the experience has several scenes, each one added takes less than the first, because the world is already built. The clock starts once the deposit and the base content are in.
Because the expensive work is already done. The first scene pays for the art direction, the code and the rhythm of the journey; the ones that follow reuse all of it and only build what is theirs. It's not a haggling discount: there is literally less to build.
It ships with the technical side solved: titles and descriptions, structured data, a sitemap, light loading and text search engines can read. That's the foundation, not a guaranteed position. Coming up first for your own brand name is quick; fighting for contested terms is ongoing work: that is the search and AI visibility service, hired separately. Be wary of anyone who promises you the top spot.
Content changes go through ongoing care. These sites are written by hand so they load fast, which means they don't come with a WordPress-style admin panel: that's the trade-off for looking and running the way they do. If what you need is to edit every day, another tool suits you better and I'll say so on the first call.
Yes, and that's where most of the work goes. Every scene is tested on a small screen, portrait and landscape, with lighter images served to mobile.
Yes. The work is remote from start to finish, with progress shared over video call and WhatsApp. I have clients I've never met in person.
That's why you see progress from the first week and not a final file on the last day: disagreements show up while they're still cheap to fix. The three rounds of adjustments are there for exactly that.
It depends on who builds it and how much of it is designed from scratch. With a template and your own time, a few hundred dollars. With a freelancer, somewhere between $500 and $2,000 USD. With a studio or an agency, a few thousand. At Cauce the work is quoted by scene: the main scene starts at $2,500 USD and additional scenes cost less, because they are derived from it. Everything is designed and coded to measure, with no templates.
Because it is not the same thing. A template gets filled in; here every scene is drawn and coded for your brand, with animation and 3D if the project calls for it. If what you need is basic presence — who you are, what you sell, how to reach you — a well-built template will serve you and costs far less. This is worth paying for only when the first impression decides the sale.
Custom design, full development, animation and 3D where it applies, mobile optimization, a domain in your name on common extensions and hosting for the first year, three rounds of adjustments and the deployment. There are no loose vendors or separate accounts, and no third-party plugins or licenses to renew.
50% deposit to hold the date and 50% on delivery. Scope and price are agreed in writing before we start.
Johonatan Cordero, designer and developer. Cauce is a one-person studio: there is no account executive and no chain of emails. You talk to the person who designs it and writes the code.
Contact
If you already know what you need, write to me and we'll pin it down. If you don't yet, that's fine too: the first conversation is exactly for that, and it's free.
or by email johonatan@encauzar.com
