Pricing · 2026
I'm Johonatan Cordero. I design and code custom websites from Mexico, and this is the page where I say the numbers out loud instead of asking you to write in to find them out.
The investment
A scene is one idea you travel through from beginning to end. This studio's own journey is two of them: the trip through space and the descent into the sea. The first scene is the one that pays for building the world —art direction, code, rhythm— and that is why it sets the price.
The ones that come after don't build that world again: they are derived from the first and they extend it. That is why they cost less, and why I don't publish a fixed figure for them: each one is priced by what that scene actually asks for.
Main scene
From $2,500 USD
One idea. One journey. One goal.
An experience made of a single narrative scene, ideal for campaigns, launches, events or pitches where one story can say it all.
Includes
Additional scenes
Lower cost per scene
The world is already built.
Once the main scene exists —its art direction, its code, its rhythm— the ones that follow are derived from it. The world isn't built again: it grows. That is why they cost less than the first.
Includes
Custom solutions
Custom quote
When the project needs features beyond the narrative experience. For example:
Ongoing care
From $150 USD / month
An experience also needs looking after. The plan adapts to the size of your project and can include:
Prices in US dollars for international projects; work for clients in Mexico is quoted in pesos. The deposit is 50% to hold the date and the rest is due on delivery; scope and price are agreed in writing before we start.
The comparison
It's worth comparing. I work from Mexico, so these are the ranges other Mexican studios and agencies publish — the market I price against:
| Who builds it | Published range |
|---|---|
| Yourself, with a template | $1,000 – $5,000 MXN |
| Freelancer | $5,000 – $25,000 MXN |
| Small-business site, several sections | $14,000 – $45,000 MXN |
| Established agency | $15,900 – $49,900 MXN |
| Full online store | $35,000 – $80,000 MXN |
| Cauce, custom-built | From $2,500 USD per main scene |
Figures in Mexican pesos, taken from pricing guides published by studios and agencies in Mexico during 2026. They are market references, not an official rate: everyone measures what they deliver differently. Cauce's own row is in US dollars because that is how international projects are quoted.
I sit at the top of that range, and I'd rather say so than hide it. The reason is simple: nothing here is a template being filled in. Every scene is drawn and coded from scratch, and that is weeks of work a template doesn't carry. If what you need is basic presence —who you are, what you sell, how to reach you— a well-built template will serve you and costs far less. I'll tell you that even if it costs me the project.
The scope
When I quote, this is what I look at:
What you're buying
A normal site is read. An immersive site is travelled through: as you scroll, the scene changes with you, and the site stops feeling like a catalog and starts feeling like a place. Its purpose isn't decoration — it is to hold whoever arrives long enough to discover what you're offering.
I explain it slowly, with examples and a side-by-side against a traditional page, in what immersive web design is →
When the first impression decides the sale: a product launch, a seasonal campaign, a real-estate pre-sale, a collection catalog, a hotel or restaurant tour, an investor pitch, conferences and events, or the story of a brand that wants to be told in full.
If you need to publish three articles a week, if your site is mostly a catalog of hundreds of products that change on their own, or if you're still validating an idea and don't yet know what you're selling. In those cases another tool suits you better, and I'm glad to tell you which one.
The process
We define what you need. Scope and price are agreed in writing before we start, with a 50% deposit to hold the date and 50% on delivery. No surprises halfway through.
You see real progress at every stage, not a final file on the last day. Adjustments happen there, within the three included rounds — so the project doesn't turn into an endless list of small changes.
Your site goes live and running on your own domain, in your name. If you want me to keep looking after it, ongoing care takes over; if not, it's yours and you don't depend on me.
The studio
Me. Cauce is a one-person studio: you talk directly to the person who designs it and writes the code, with no account executive and no chain of emails. That has an upside and a limit, and both are honest — nobody is going to half-understand you, and I take on a small number of projects at a time.
I work from Mexico, in Spanish and in English. Besides websites I do brand identity, illustration and applied graphics, so if your project needs both you don't have to coordinate two vendors.
Two projects delivered and running, which can be travelled in full:
Questions
The main scene, 2 to 3 weeks, live and running. If the experience has several scenes, each one added takes less than the first, because the world is already built. The clock starts once the deposit and the base content are in.
Because the expensive work is already done. The first scene pays for the art direction, the code and the rhythm of the journey; the ones that follow reuse all of it and only build what is theirs. It's not a haggling discount: there is literally less to build.
It ships with the technical side solved: titles and descriptions, structured data, a sitemap, light loading and text search engines can read. That's the foundation, not a guaranteed position. Coming up first for your own brand name is quick; fighting for contested terms is ongoing work and is quoted separately. Be wary of anyone who promises you the top spot.
Content changes go through ongoing care. These sites are written by hand so they load fast, which means they don't come with a WordPress-style admin panel: that's the trade-off for looking and running the way they do. If what you need is to edit every day, another tool suits you better and I'll say so on the first call.
Yes, and that's where most of the work goes. Every scene is tested on a small screen, portrait and landscape, with lighter images served to mobile.
Yes. The work is remote from start to finish, with progress shared over video call and WhatsApp. I have clients I've never met in person.
That's why you see progress from the first week and not a final file on the last day: disagreements show up while they're still cheap to fix. The three rounds of adjustments are there for exactly that.
Contact
If you already know what you need, write to me and we'll pin it down. If you don't yet, that's fine too: the first conversation is exactly for that, and it's free.
or by email johonatancordero@gmail.com